We will consider all types of opportunities as long as it is a good fit for all involved.

Investment Process

Evaluating Opportunities

If you choose to pursue a relationship with 2Shade, you'll find us to be straightforward and responsive throughout the process. Because we perform thorough due diligence prior to making an investment, it is important that you be well prepared in order to prevent potential delays. The evaluation process is comprised of three stages.

Stage One:
The process begins when you submit an executive summary or business plan presentation describing the investment opportunity, via email at venture@2shade.com . If the opportunity appears promising, we'll contact the applicant to learn more about the company and its plans. Additional meetings with management may be scheduled to further delve into the business model, marketing plan, financial history and prospects, company operations and management skills.

Stage Two:
The next step involves an extensive analysis effort to get a firm understanding of the market size and potential growth rate. The 2shade team will attempt to learn more about the opportunity by talking with industry analysts, existing and prospective customers, references, and existing investors. Mitsuri also thoroughly evaluates the product or technology, the financial and business models, and the company's position relative to its competition.

Stage Three:
The decision to invest represents the beginning of our involvement with your company, rather than the final step. We feel the best way to achieve our mutual objectives is to establish a partnership. Our commitment includes time, expertise, and capital throughout the life of our investment. We provide constructive and candid feedback, and hope that you will find your interactions with 2shade worthwhile even if we opt not to go forward.

Your Business Plan

While "business plan" is a commonly used term that lacks precise meaning, it generally takes one or more of the following forms:

• An executive summary that addresses the essential facts, assumptions, and expected financial results in a short document.
• A presentation that details all aspects of the new business and the expected financial results for three to five years.
• Spreadsheets that contain the financial model for the business.
• Content may include: revenue model assumptions, headcount growth profiles, capital expenditure plans, and a cash flow forecast.

At 2Shade, we choose not to enforce any rigid rules as to what forms of business plans are (or are not) acceptable. However, we do aim to be efficient and thorough when evaluating investment opportunities. As a first step, we prefer that you submit an executive summary. When we're impressed with your executive summary and interested in learning more, we will contact you to arrange a meeting.